DA HUI was born in Hawaii by a group of surfers, who were also known as the "black shorts".  These are extreme and proud people who have strong feelings about the protection and preservation of the Hawaiian culture, and will stop at nothing to defend it.

Da Hui's clothing formation began with Eddie Rothman, Bryan Amona, Kawika Stant Sr. and Clyde Aikau.  These strong & powerful surfers decided to be independent in creating their own range of garments to promote the pride and spirit of the Hawaiian people.  For a long time, the black shorts were made by Quiksilver, but are now done by Da Hui.

To show their Aloha for the North Shore community, DA HUI dress today's North Shore lifeguards (and of course the famous swimmer Derrick Doerner) and gives with great pleasure, a part of its benefits to several environmental local associations.

The Hui O He'e Nalu, which literally means "Club of Wave Riders", was officially established in 1976 by a core group of North Shore waveriders to protect the rights of  hawaiian and local non-hawaiian surfers.  Over the years, the club's atmosphere has become more family (or "Ohana") oriented with positive community related goals.  Generally known as DA HUI (Da is Pidgin English for "the", and Hui in this instance meaning "club" or "clan"), the present members, who value Da Hui's traditions, are also great ocean sportsmen & women who demand respect for the protection of the island's environment (focused on the land and the ocean) and for the Hawaiian culture and its traditions.

The Hui O He'e Nalu has several community events during the year such as:  Da Hui Easter Egg Hunt, Hui O He'e Nalu 4th of July Independence Day Paddleboard Race, Da Hui Bash and Da Hui/Wolfpak North Shore Beach Clean Up.

At this time the Hui O He'e Nalu is based on about 400 active members all living in Hawaii, Tahiti, or other Pacific Islands.  Presently, Hui O He'e Nalu membership is closed, and club meetings take place on the North Shore every second Sunday of each month.